[Last Updated: [13.1.2026]
LENSEMBROIDERY] (“we”, “us”, or “our”) operates the website [website URL] and sells custom sports apparel. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 20181.
Who We Are
Company Name: LENSEMBROIDERY
Email: sales@lensfte.com
We are the data controller responsible for your personal data.
2. Personal Data We Collect
When you use our website or place an order, we may collect:
Identity Data: full name
Contact Data: email address, phone number, billing and delivery address
Order Data: order details, customisation information (e.g. names, numbers, sizes)
Payment Data: payment status and transaction reference (payment details are processed securely by third-party payment providers; we do not store card details)
Technical Data: IP address, browser type, device data
Marketing Data: email subscription status and preferences
3. How We Collect Your Data
We collect data when you:
Place an order on our website
Create an account (if applicable)
Sign up to our email marketing list
Contact us via forms or email
Browse our website (via cookies and analytics tools)
4. How We Use Your Personal Data
We use your personal data to:
Process and fulfil orders for custom apparel
Communicate order updates and delivery information
Respond to customer service enquiries
Send marketing emails and promotional offers (where consent has been given)
Improve our website, products, and customer experience
Meet legal and accounting obligations
5. Lawful Basis for Processing
We process your data under the following lawful bases:
Contract: to fulfil and deliver your order
Consent: for email marketing communications
Legal Obligation: for tax and accounting records
Legitimate Interests: to improve our services and prevent fraud
You can withdraw marketing consent at any time by using the unsubscribe link in our emails.
6. Email Marketing
If you opt in, we will send you emails about:
New products and designs
Special offers and promotions
Company updates
We will never sell your email address to third parties.
7. Cookies
We use cookies to:
Enable essential website functionality (e.g. shopping cart)
Analyse website performance
Improve user experience
You can control cookies through your browser settings.
For more information, please see our Cookie Policy [link if available].
8. Sharing Your Data
We may share your data with trusted third parties, including:
Payment processors
Delivery and courier services
Website hosting and analytics providers
Professional advisers (legal, accounting)
All third parties are required to handle your data securely and lawfully.
9. International Data Transfers
If personal data is transferred outside the UK, we ensure appropriate safeguards are in place in line with UK GDPR requirements.
10. Data Security
We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or disclosure.
11. Data Retention
We retain personal data only for as long as necessary:
Order and transaction data: as required by law
Marketing data: until you unsubscribe
Customer enquiries: for reasonable business purposes
12. Your Data Protection Rights
You have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent for marketing at any time
Request data portability
To exercise your rights, contact us at [Contact Email].
13. Complaints
If you believe your data has been mishandled, you may complain to the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
Phone: 0303 123 1113
14. Third-Party Links
Our website may include links to third-party websites. We are not responsible for their privacy practices.
15. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
16. Contact Us
If you have questions about this Privacy Policy, contact us at:
Email: sales@lensfte.com